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CANADIAN INDUSTRY ONLINE - NOVEMBER 2013
MANITOBA CHAMBER OF COMMERCE
H
EADQUARTERED IN THE
fashion capital of Canada,
Eleventh Floor Apparel is breaking
boundaries when it comes to fashion.
The vertically-integrated cloth-
ing manufacturer runs operations out
of Toronto from a state-of-the-art lean
manufacturing facility of over 38,000
square feet. The Eleventh Floor Ap-
parel team develops products from
conception to completion, and the first
priority for this fashion enterprise is
quality. The company has an interna-
tional presence with a very Canadian-
made value system.
WORKING WITH DESIGNERS
Eleventh Floor Apparel (EFA)
brings a “unique and comprehensive
product and service offering” to Can-
ada’s fashion industry. Eleventh Floor
Apparel employs advanced Lectra
systems to service designers, and the
company offers an unparalleled array
of turnkey solutions which include
digitized pattern making, automatic
spreading and cutting, and the most
highly skilled pattern makers and tech-
nicians in the industry.
Eleventh Floor Apparel might be
known best for its luxury label LUND-
STRÖM, a Canadian high-end staple.
However, EFA has a long list of other
high-end brands under its umbrella
including: Basch, Nada, Twentycluny,
Exhale Yoga Wear, Jayn Simpson, An-
nie Varoli, Arthur Mendonca, Guru
Sportswear, Hemera Products, Unique-
form, Heather Campbell Textiles, Tonia
Debellis, Eleventh Floor, Lovas, Jeffrey
Michaels, Whitney Linen, Flirty Skirt,
Silhouette Curves, and Wesley B.
The company says that it strongly
values “all of our retail partners and
are committed to providing them with
superior supplier services including:
punctual delivery, courteous customer
care and personalized marketing col-
laborations.”
When CIO spoke with Ilaria Va-
roli, she explained that EFA has re-
mained committed to superior partner
service despite some radical changes
that have been made to the company
recently.
EFA has just completed restruc-
turing that included amalgamating
three companies. This meant that some
cut-backs were made, but Varoli com-
ments that the “hearts of the compa-
nies involved in this merger are still
with EFA.”
Ultimately EFA is about high-end
fashion and cutting-edge manufactur-
ing. Varoli says that EFA has grown to
be a “hub for fashion that celebrates
high-end clothing, and that’s not very
common in Canada.” This means that
EFA is unique in the Canadian market-
place and beyond.
The company identifies with be-
ing truly Canadian and a core for Ca-